Advertising, Art General, illustration, Travel Journal, Uncategorized, Watercolor
Watercolor and ink on paper, All rights reserved to Mohammed Shamma

Watercolor and ink on paper, All rights reserved to Mohammed Shamma

Concept illustration that I made for a short story about a girl that responds to an ad about a correspondence art course and ends up on a whirlwind tour around the world.

Become an Artist in 30 Days or Less

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Advertising, Architecture and Urban Planning, Artists, Street Art

Take Back Your Public Space – Street Advertising Takeover Hits Madrid

MaSAT - I notice the brain of the crazy monkey making ice cubes with a flowing river... I notice how this dream is too real for me.

MaSAT – I notice the brain of the crazy monkey making ice cubes with a flowing river… I notice how this dream is too real for me.

Madrid in early Spring is a beautiful place.  However, on the morning of March 30th, a group of over 100 artists decided to do some Spring cleaning of their own around the cities bus shelters.  It was a cleansing of the mind so to speak.  Armed with nothing other than T wrenches and  posters, the members of the MaSAT (Madrid Street Advertising Takeover) project replaced over 100 signs in less than an hour.

The MaSAT project is the third a series of civil disobedience projects inspired by the vision of the Public AdCampaign, a group whose mission is to take back the visual space

Toronto SAT- Stop Thinking Now

that belongs to communities from the hands of outdoor advertising.  The group sent an “open call to a list of artists, sociologists, teachers, lawyers, gallerists, bloggers, and other individuals who think deeply about what it means to have an open public environment.” They sent their submission

NYSAT - Delete

s in several languages with the rule that they must be anonymous and not affiliate the submission with any logo, or website [see MaSAT about page].

The Public AdCampaign has led street advertising takeovers in New York, Toronto and Madrid.  They accept proposals for new projects and offer start up funds for those that engage a wide public audience while critically discussing issues surrounding outdoor advertising.

(Thanks to Paz Alejandra Melendez-Canales for translating the Spanish)

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